Directly transmits event data from your server to Meta, bypassing browser limitations. Ensures accurate data collection, improves ad targeting, and enhances privacy compliance, complementing the Meta Pixel for more reliable tracking.
Server-side tool that allows businesses to send event data
directly from their servers to Meta.
Unlike the Meta Pixel, which relies on client-side tracking via the browser, CAPI enables more accurate and reliable data collection by bypassing limitations such as ad blockers and
cookie restrictions.
CAPI captures event data directly from your server, avoiding browser limitations for more reliable tracking and better ad performance insights.
CAPI delivers accurate, server-side data that improves ad targeting and optimization, leading to better campaign performance and higher ROI.
It significantly improves data accuracy by capturing user interactions
server-side, which minimizes data loss due to ad blockers or cookie restrictions.
This enhanced tracking ensures that your advertising campaigns are optimized with reliable data, leading to better ROI. CAPI also strengthens privacy compliance by providing control over the data shared with Meta, helping businesses meet privacy regulations like GDPR and CCPA.
Meta Ads: Unlock More Power, Reach, and Results Across Every Platform!
Our click tracking software enhances your Meta campaigns by providing precise, real-time insights into user interactions across Facebook, Instagram, and beyond. By tracking every click, conversion, and engagement, you can optimize your ad performance, ensuring you're reaching the right audience with the right message. Our software integrates seamlessly with Meta Ads, giving you a complete view of campaign performance while enabling A/B testing, offer rotation, and audience segmentation. This allows you to fine-tune your campaigns for maximum ROI, reduce wasted ad spend, and make data-driven decisions to scale your business efficiently.